FOCUS ON BEHAVIORS NOT ‘COMPING PRODUCTS’

Establish subscription-esque product to drive traffic and encourage year-round consumer engagement (in Christmas!).

Introduce gamification for consumers to create multiple purchases, foster community ‘swaps’ and strengthen store loyalty.

People as Media:
Leverage social media platforms to harness enthusiasm of die-hard fans to influence the more casual consumer…incorporating the social dialog into the in-store environment.

Transform [internal] baggage of brand as ‘passive’ to one that is ‘active’ and therefore more meaningful to young consumers, activating the brand’s promise…delivered through product, environment and experiences.