WEBSITE CREATION

  • Led Lee Jeans first eCommerce & marketing site development.
  • Hallmark character property sites, social media outlets and online content for Maxine, hoopsandyoyo, Rainbow Brite, et al.
  • Microsite development for Jockey, Lee Jeans sub-brands and Jockey Person-to-Person direct selling.

CONSUMER CREATED CONTENT

  • Online story-sharing experience to broaden Jockey appeal and preview direct selling model.
  • #KeepsakeIt garnered over 23,000 photos and stories shared via Instagram, Twitter and Hallmark.com.
  • Facebook live artist event to deepen connection between crafter & enthusiast.

ONLINE / OFFLINE INTEGRATION

  • Created ‘Take Five’ – Hallmark’s inaugural eNewsletter as extension of magazine launch.
  • Integrated #KeepsakeIt social media campaign into in-store visual merchandising, training and events.
  • Jockey comfort story told through print, custom publication, radio and online/social media, focused on expanding brand meaning.