CREATE
How do you ignite a rabid fanbase when your budget’s just been cut?
Develop a self-funding business model for participation at the mega show, Comic Con (and reach consumers while driving envy among your peers).
COLLABORATE
How do you get awe-inspiring strategic marketing when your internal brain trust = 3?
Outsource your marketing department where roles are fluid, ideas know no functional lanes and everyone wants everyone else to win.
REIMAGINE
What do you do when you need 25% more products but have 15% fewer resources?
Turn product development processes on its ear and define different paths for evergreen vs. white space. Use only what is required and demand that speed live in harmony with quality.
